2018 BMW 8 Series VS Audi A7 Sportback
2018 BMW 8 Series VS Audi A7 Sportback BMW 8-Series Concept:
The BMW Group is using the 2017 Concorso d'Eleganza Villa d'Este to unveil the BMW Concept 8-Series, the essence of a modern-day BMW coupe wrapped up in an enthralling design study. The study car will serve as a taster of a forthcoming BMW model - the new BMW 8-Series Coupe, slated for launch in 2018 and part of the biggest model offensive in the company's history. The NUMBER ONE NEXT strategy sees the BMW Group aiming to significantly increase sales and revenues in the luxury class, and the BMW 8-Series Coupe plays an important role here. "The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW," explains Chairman of the Board of Management of BMW AG Harald Krüger. "The forthcoming BMW 8-Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class." The BMW Concept 8-Series reveals much of what is to come: "The BMW Concept 8-Series is our take on a full-blooded high-end driving machine," says Adrian van Hooydonk, Senior Vice President BMW Group Design. "It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other.
2018 Audi A7 Sportback:
The Audi A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept. Dynamics at their most beautiful: the exterior design: The exterior design of the Audi A7 Sportback is an expression of the new design language that Audi introduced with the prologue study and made its production debut in the new Audi A8. With large surfaces, sharp edges and taut, athletic lines, the A7 signals dynamics and progressiveness from every perspective. Up front, the Singleframe grille - wider and lower than that of the Audi A8 - the narrow headlights, the boldly contoured air inlets and the flat front end convey at a glance the sportiness of the Gran Turismo. The headlights are available in three versions. With the middle and top equipment lines, the light signature takes up the subject of digitalization: 12 adjacent lighting segments separated by narrow intervening spaces evoke associations with the binary digits 0 and 1. The top version is the HD Matrix LED headlights with Audi laser light. The Audi A7 Sportback is an athletic sculpture with a long engine hood, long wheelbase and short overhangs. Pronounced contours emphasize the wheels, which measure up to 21 inches in diameter, and reference Audi's quattro genes. These genes determine the proportions of the vehicle's body. The silhouette is defined by the dynamic roofline, which drops sharply toward the rear.
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